Plate for a Mate Launches Australia’s First AR Cookbook to Support Mental Health

Plate for a Mate, Australia’s first Augmented Reality (AR) cookbook, is set to revolutionize the way we connect through food while supporting a critical cause—mental health in rural communities.

Bringing together some of Australia’s top chefs, food lovers, and changemakers, this unique cookbook is more than just a collection of recipes. It integrates cutting-edge AR technology, allowing readers to unlock exclusive video content from contributing chefs and personalities. More importantly, it aims to drive awareness and support for rural mental health, with proceeds going to the Black Dog Institute.

A Cookbook with a Purpose

In Australia, a farmer takes their own life every 10 days. Plate for a Mate transforms the simple act of sharing a meal into an opportunity to support those struggling with mental health challenges in farming communities.

Unlike traditional cookbooks, Plate for a Mate blends storytelling, technology, and purpose. Each recipe comes with a video message from the chef, sharing insights into the dish and the importance of staying connected through food.

“Food is more than sustenance—it’s about connection,” says Byron Keane, co-founder of Plate for a Mate. “This book isn’t just about what’s on the plate, but who’s at the table. We want to spark meaningful conversations and remind people that they are not alone.”

Key supporters of the initiative include Humpty Doo Barramundi, D’Orsogna, Aurum Poultry, and Norco, who are helping bring this project to life.

A Message from Industry Leaders

Dan Richards, CEO of Humpty Doo Barramundi, spoke about the significance of this initiative:

“At Humpty Doo Barramundi, we believe in the power of food to bring people together, whether that’s around the dinner table or across communities. Every day, passionate Aussie farmers work tirelessly to feed our nation and ensure the future of Australia’s food supply. It’s only right that we look after the people who look after us.

“The Plate for a Mate campaign, in support of the Black Dog Institute, is a powerful reminder that connection and conversation can make a real difference. We’re proud to support this initiative and help shine a light on mental health in rural communities.”

More Than Just a Cookbook

The process of creating Plate for a Mate has been filled with unexpected moments and creative collaborations.

“There were a few happy accidents along the way,” laughs Michael MacRitchie, one of the key figures behind the project. “Some of our best recipes came from unexpected ingredient swaps. That’s the magic of food—it’s about improvisation and coming together.”